Glisten Cosmetics is a makeup brand whose focus is around water-activated eyeliners, ranging from matte to metallic to ultra violet colors with the intention of expanding the makeup world and building a different, creative branch of the industry.
Debuting in 2017 with simple eyeshadow palettes, the company is continually branching out to incorporate many trendy products in its arsenal, the most popular being its water-activated liners. Glisten provides a shade range of over 130 colors ranging from glow-in-the-dark ultraviolet liners, to matte finishes, to duo-chrome. They offer many different methods to mix and match shades, allowing buyers to purchase precisely what they want, rather than having to buy an entire palette for a few select colors.
The liners come in lightweight plastic containers equipped with twist-on lids that provide adequate security. Being lighter, the individual liners are absolutely portable and the subtlety of the packaging keeps the focus on the color. Some brands use gimmicks like texture packaging or an odd shape to bring customers in, so it is nice to see a brand advertising based on what their product is instead of covering it up. The color of the liner is displayed through the clear case and after it is used, it dries down quickly back to pressed powder form. At first glance, the liners may not look like a lot, but one pot of the product can last the average wearer plenty of time as a little goes a long way once it is wet. The downside to a water activated liner is that any of the spilt colors tend to bleed into each other if too much water is applied. For the most part the bleed only happens on the surface and can easily be wiped away, although one does lose some product in the process. In terms of shipping, Glisten takes the necessary precautions to keep their products safe such as bubble wrapping and tight secure packages.
On smoother, dry skin, the water activated liners lay without smudging unless water is applied, but a setting powder is always a safe way to ensure long lasting wear. On oily skin, the liner works best with a setting powder to reduce running and smudging. The brand includes examples of their product on many different skin colors ranging from the palest to the darkest of complexions. This is very important, as it allows for an individual to have the same versatility in a creative outlet as anyone else. Given the ranges of color and texture, there are endless creative possibilities. Brands like Glisten allow anyone to find art and creativity in makeup, breaking away from traditional norms to produce anything from a pop of color to intricate abstract works.
A single wet liner from Glisten can be $9.00 or $15.00 depending on size (three g and ten g respectively). Glisten offers palette builders ranging from six colors per pan to thirty six colors per pan (ranging from $38 to $188). When taking into consideration the option of splitting individual colors into two, one has the opportunity to double the amount of colors in any pan, allowing for a lot of versatility. With the six, fifteen and thirty-six pan, one can also choose any of the fifteen liner brushes offered. The time Glisten has put into accommodating buyers personal needs and providing many different options brings other companies to a whole new standard. Glisten ships internationally as well, and all Glisten products are vegan and cruelty-free.
Glisten Cosmetics is backed by an abundance of positive reviews and happy customers. Countless consumers have commented on the fast shipping rate and quality of the products. On their blog titled ‘Glisten Up!’, the brand posts photos of those who have illustrated beautiful abstract looks that push past the bounds created by makeup trends or stereotypes to explore a new perspective. With affordable prices and many different options, the brand allows everyone’s unique needs to be met. The wet liners may not work as well on every skin type, but using the many other tools other brands provide, alterations can easily be made to fit the individual. Glisten represents a new age of makeup, showing how makeup has the potential to be fun, unnatural and colorful, without rules or standards. Also, by being cruelty-free and vegan, they open themselves up to a new audience that many other brands do not have access to. Glisten is inspiring and will continue to inspire those looking to test the boundaries of traditional makeup.
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